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KMID : 0604520140400010055
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Journal of the Society of Cosmetic Scientists of Korea
2014 Volume.40 No. 1 p.55 ~ p.88
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A Study on the Use Realities and Purchasing Behaviors of Cosmetics in Adolescents
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Jang Seon-Mi
Kim Ju-Duck
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Abstract
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In this study, we examined the use of cosmetics among adolescents in our country and their purchasing behavior,as the use of cosmetics has increasingly been prevailing in the younger generation. The aims of this study wereto investigate the state of the youth cosmetics market, to grasp the needs of youth and ultimately to suggest the rightdirections for the youth cosmetics market. The subjects in this study were 1,092 boys and girls from 10 selected secondaryschools in Seoul. After a survey was conducted, the answer sheets from 1,074 respondents were gathered, andthe collected data were analyzed by the statistical package (SPSS WIN 18.0). The vast majority of the teens participatedin the survey were answered to use basic cosmetics daily, and there was a gradual increase in the frequency that theyused color cosmetics. They started to use cosmetics earlier in ages than the older generations. Most of them were introuble due to acne, and the most dominant way to get rid of their skin troubles was by using cosmetics. The mostcommon place at which they purchased cosmetics were brand shops, and they gave priority to the function of the productswhen they bought cosmetics. The adolescents were still told by their schools to abstain from using cosmetics, andthat was the case for social climate as well. Yet they definitely wanted to be allowed to use cosmetics.
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KEYWORD
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adolescent, basic cosmetics, color cosmetics, make-up recognition, brand shop
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